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In this subject, our MKT students could complete
their CO-OP programs by focusing on one
of the following programs:
1- How could your company
select its target market & develop marketing programs for the company’s
products, services, or brand name by understanding consumer behaviors?
2- What are environmental
influences on your company’s consumer behavior? A CO-OP student may
focus on one or more of the following subsection:
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The culture influence on your company’s consumer
behavior.
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The subculture influence on your company’s consumer
behavior.
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The social class influence on your company’s consumer
behavior.
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The social group influence on your company’s consumer
behavior.
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The family influence on your company’s consumer
behavior.
3- A study of individual
determinants and their affect on your consumer behavior? A CO-OP
student may focus on one or more of the following subsection:
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How motives energize your company’s consumers and
give them direction to their activities.
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The characteristics of your company’s consumers’ information
acquisition processes and their implications for marketing.
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The role of behavior modification for your company’s
consumer behaviors.
 For example,
How to fit these co-op programs in companies
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